Logan typically writes about the “suggestions” we have for our customers, but the other week I - well.. lets just say I had some inspiration to write my own. Lets make sure we all know where I’m coming from before I let the hammer drop. I started at Endless because I love the brand, the company, everything that Endless stands for. Four years later I still love Endless, but now for far more specific reasons. With all my recent rambling about racing, I think you all can figure out what those reasons are without me having to spell it out again.
Unfortunately in the US, the majority of people who own Endless calipers do not use them as their creators intended. This is something I’ve simply HAD to accept. I do breathing exercises and meditate every morning before I go to work so I can pretend it doesn’t bother me. However, every now and then someone will push the envelope by doing a number of things; asking for a bigger brake system than we offer because they need to fill the space in their 19″ 2-piece wheels, or because some other company makes a 380mm rotor and those extra 10mm’s will get them more points at HIN.. Of course, they say they’ll track the car, they always say that, but do they? I’d put good money on “no.”
So, I’ve come up with the following idea: From here on out we’re going to employ an approval process for brake systems. Yes, you must submit an application to be allowed to purchase a brake system. What kind of car do you have.. What other brands are on the car.. How are you going to use the car.. What wheels do you have.. What tires do you have.. How good of a driver are you.. Do you belong to a “car crew”? Are you ugly.. (j/k)
In all seriousness, we’d never get away with doing something like that (no matter how much I really want to do it) and who should deny those with money to spend it how they wish? But you know what? I really think I’m doing some people out there a favor by saying they shouldn’t buy Endless. Because if you’re really not going to use it, why buy it? Why reinforce the hearsay that Endless is merely “JDM Bling”? Why spend $7,200 on a front and rear brake system if it never even gets up to temperature? If you’re out there reading this and you think you love Endless, then do the brand a favor and really use the products as they’re intended. Hell, do me a favor and help me prove Endless’ legitimacy by outbraking someone in turn 9. Just don’t ask me for a 8-piston fuschia caliper with 380mm Takata green rotors for your Scion xD.